About Us

In a quest to find incense that  offered the beautiful, thoughtful aromas that my favorite  handcrafted candles delivered, the idea for Bloomwell was born. Inspired by a framework of exceptional ingredients, craftsmanship & thoughtful design, Bloomwell offers a modern & vibrant line of small batch incense & aromas.
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Why incense?
The timeless practice of burning incense is believed to help clear stagnant energy & promote calm, grounding spaces.
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Fragrance has always brought our family together - there are so many fond memories of growing up  around my Dad's perfume  shop, spending time discovering rare fragrances to developing new blends. Creating Bloomwell has allowed us to nurture that  connection to family, dreaming up new aromas inspired by our travels & experiences living abroad.
We hope you enjoy our incense & aroma oils as much as we enjoy creating them!
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Najwa & Rodney
Founders